It was. Chevrolet unveiled three concepts at 2007's New York motor show – Beat, Groove and Trax – and then asked the public to vote online for the car they wanted to go into production. With modern, muscular and chunky looks it's no surprise the Beat took top honours after 1.9 million votes had been cast. It’s the very antithesis of the current Matiz. Just as well – the Beat will be sold around the globe in over 100 countries, so its visual appeal is crucial if Chevrolet is to succeed as GM’s entry-level marque.
By Ben Whitworth
By Ben Whitworth
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